Want to stay up to date with digital trends? Our quarterly briefings and custom advisory services help you make sense of all the latest digital trends, enabling you to turn data into insights, action, and results. Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world. In early 2022, 53.8 percent of Instagram’s ad audience in Taiwan was female, while 46.2 percent was male. It’s also worth noting that Instagram’s ad reach in Taiwan at the start of 2022 was equivalent to 48.6 percent of the local internet user base (regardless of age). However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that 49.7 percent of the “eligible” audience in Taiwan uses Instagram in 2022. This figure suggests that Instagram’s ad reach in Taiwan was equivalent to 44.2 percent of the total population at the start of the year. Numbers published in Meta’s advertising tools indicate that Instagram had 10.55 million users in Taiwan in early 2022. Need more social media numbers? Our platform guides help you make sense of all the latest stats for the world’s biggest social media platforms. Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world. Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users. However, Facebook restricts the use of its platform to people aged 13 and above, so it’s also worth highlighting that 77.0 percent of the “eligible” audience in Taiwan uses Facebook in 2022.įor additional context, Facebook’s ad reach in Taiwan was equivalent to 75.3 percent of the local internet user base (regardless of age) in January 2022.Īt the start of 2022, 50.0 percent of Facebook’s ad audience in Taiwan was female, while 50.0 percent was male. The company’s revised audience figures mean that Facebook’s ad reach in Taiwan was equivalent to 68.5 percent of the total population at the start of 2022. To learn more about these changes, please see this article, as well as our comprehensive notes on data. However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports. Get fresh insights: our handy social media overview page helps you stay up to date with social media trends, offering essential headlines for social media adoption, as well as the latest user figures for the world’s most widely used social media platforms.ĭata published in Meta’s advertising resources indicates that Facebook had 16.35 million users in Taiwan in early 2022. Note: percentages may not sum to 100 percent due to rounding. The median age of the population in Taiwan is 43.5.įor additional context, here’s a look at how the population in Taiwan breaks down by age group:Ĥ.1 percent of Taiwan’s population is between the ages of 0 and 4.ħ.0 percent of Taiwan’s population is between the ages of 5 and 12.Ĥ.2 percent of Taiwan’s population is between the ages of 13 and 17.ħ.9 percent of Taiwan’s population is between the ages of 18 and 24.ġ3.4 percent of Taiwan’s population is between the ages of 25 and 34.ġ6.1 percent of Taiwan’s population is between the ages of 35 and 44.ġ5.1 percent of Taiwan’s population is between the ages of 45 and 54.ġ5.0 percent of Taiwan’s population is between the ages of 55 and 64.ġ7.3 percent of Taiwan’s population is aged 65 and above. Note: gender data are currently only available for “female” and “male”. Taiwan’s total population was 23.87 million in January 2022.ĭata show that Taiwan’s population increased by 36 thousand (+0.2 percent) between 20.ĥ0.4 percent of Taiwan’s population is female, while 49.6 percent of the population is male.Īt the start of 2022, 79.7 percent of Taiwan’s population lived in urban centres, while 20.3 percent lived in rural areas.
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